Instagram Instants
A new, ephemeral Instagram format for sharing unedited, disappearing photos among friends.
I led a working session with PM, Eng, and Research to define Instants' core mechanics (audience, permanence, and editing) testing options against real user behavior to land on the formula that removed friction at every step:
I led a working session with PM, Eng, and Research to define Instants' core mechanics (audience, permanence, and editing) testing options against real user behavior to land on the formula that removed friction at every step:
I led a working session with PM, Eng, and Research to define Instants' core mechanics (audience, permanence, and editing) testing options against real user behavior to land on the formula that removed friction at every step:
I led a working session with PM, Eng, and Research to define Instants' core mechanics (audience, permanence, and editing) testing options against real user behavior to land on the formula that removed friction at every step:
I led a working session with PM, Eng, and Research to define Instants' core mechanics (audience, permanence, and editing) testing options against real user behavior to land on the formula that removed friction at every step:
I led a working session with PM, Eng, and Research to define Instants' core mechanics (audience, permanence, and editing) testing options against real user behavior to land on the formula that removed friction at every step: